With with global resource problems and pollution rising in the late 1960’s, concern for the state of the planet has grown from a radical movement to a mainstream business sector that spends more than two hundred billion US dollars just in the US each year. So it’s no longer the dope smoking, dreg logged hippy but the mums and dads of nations that want to do the “right thing”.
What’s the intention of being green
There are many terms that appear to be used interchangeably in this discussion. Way back in 1987 the Brutland Commission succinctly identified that being green, or sustainable meant, “Meeting the needs of the present without compromising the ability of future generations to meet their own needs”.
This identifies the objective with precision. In practicality this means that governments need to lead, companies need to green innovate, consumers need to become green consumers and communities need to encourage and inform, so they all change behaviors to go green.
Being green demands that, personal behaviors, business practices and government decisions should be carried out with the idea in mind that they will have consequences on the planet, its resources and its future inhabitants. Changed behaviors should follow.
Making the blue planet green…
Opportunities for your business from going green, and being green will differentiate your business from the competition. When you’ve done some work on greening your business, you will no doubt have some clever green products to sell to your clients. In marketing those products, be sure to present only the green credentials that have veracity.
Certainly, green business is prospering and it is becoming more in the minds of people. Whilst the Global Financial Crisis has caused the industry to stabilize, there are still many, many opportunities for companies with green gifts and other fare, to creatively present their items, even more so where they are competitively priced.
The procedures for creating green businesses is no great surprise. But green business needs green consumers, so both MUST grow hand in hand.
As this becomes known, the planet will slowly move to being”greener”.
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