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Market Research is Important

by Bruce

For any organization that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a [...]

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How to Write Effective Customer Satisfaction Surveys

by Bruce

Why bother?
The life blood of any business is good customer service. Although you should try and attract new customers good customer service will help generate customer loyalty and encourage repeat business. With every satisfied customer your business is likely to go on and secure many more customers through recommendations and if you do not take [...]

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Writing Effective Surveys Top Tips

by Bruce

How to create a survey using Survey Galaxy
Writing surveys is considered easy; but is it? The truth is that creating surveys is easy but creating effective surveys is more difficult. The following tips will help you with your survey questionnaire design so you can write more effective surveys.
1. What is the purpose of the [...]

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Market Research – The Benefits

by Bruce

If you conduct effective market research what are the things you can learn?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your [...]

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Why Employee Satisfaction and Exit Surveys are Important

by Bruce

If businesses that strives to become more streamlined and productive are not careful their efforts to become more competitive can result in a workforce that is working under pressure which in turn could cause low moral and possibly a high staff turnover. The benefits of a company having a highly motivated workforce can be considerable [...]

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Passenger Surveys Deliver Real Benefits

by Bruce

Those public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Surveys are the ideal way to gather market research information that once analyzed can help identify problems and spawn initiatives required to address them, further surveys can monitor the initiatives effectiveness and promote the changes [...]

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Broken Windows Need Fixing Quickly

by Bruce

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Resolving problems when they are small will prevent them from developing into larger problems.
The same is true when considering the level of employee satisfaction. Dissatisfaction spreads like wildfire and in [...]

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